Commercial Property for Sale in Fitzrovia and Noho
Fitzrovia lies north of Oxford Street, between Tottenham Court Road and Great Portland Street, and runs up to Euston Road. Noho, short for North of Soho, is the name often used for its southern part. Charlotte Street is the area’s best-known street for restaurants, Fitzroy Square is its finest Georgian square, and the BT Tower is its landmark. The district has long attracted advertising agencies, broadcasters, architects and, more recently, technology companies.
Morgan Pryce advises businesses and investors who want to buy here. We represent the buyer only. For leasing, see our guide to office space to rent in Fitzrovia and Noho. Buyers also compare the area with Soho to the south and Bloomsbury to the east.
The area is well served by the Underground. Goodge Street is on the Northern line, Warren Street on the Northern and Victoria lines, and Great Portland Street on the Circle, Hammersmith & City and Metropolitan lines. Tottenham Court Road, with the Central, Northern and Elizabeth lines, and Oxford Circus are on the southern edge.
Commercial Property for Sale in Fitzrovia and Noho: What Is Available
Commercial property for sale in Fitzrovia and Noho is more varied than in neighbouring Mayfair or Soho. The streets around Great Titchfield Street and Great Portland Street were once the centre of the clothing trade, and many former showrooms and workshops have become offices with good ceiling heights and large windows.
Several large owners are active, including Derwent London, which has developed and refurbished many buildings in the area. Alongside them are private owners and smaller investors, and it is usually from this group that commercial space for sale in Fitzrovia and Noho comes forward.
Buyers can expect to see:
- Former showroom and warehouse buildings converted to open-plan offices.
- Georgian townhouses around Fitzroy Square and Charlotte Street.
- Office floors on long leases within larger mixed-use schemes.
- Buildings with a shop or restaurant at street level and offices above.
Owner-occupiers include media companies, design practices, medical businesses and professional firms. Check how much space your team needs with our office space calculator.
Buying Commercial Property in Fitzrovia and Noho: Points to Weigh Up
Buying commercial property in Fitzrovia and Noho involves one issue that catches buyers out: the area is split between two councils.
- Two planning authorities. The western part is in the City of Westminster and the eastern part is in the London Borough of Camden. Planning policy and business rates differ, so confirm which borough a building is in.
- Conservation areas. Much of the district is covered by conservation areas, and buildings around Fitzroy Square are listed. Alterations may need consent.
- Tenure. Both freehold and long leasehold interests are sold here. On a long lease, check the unexpired term, ground rent and any restrictions on use.
- Building condition. Converted showrooms can have ageing services. Commission a building survey and review the energy rating, which matters if you plan to let any space.
- Tax. Stamp Duty Land Tax applies and VAT may be charged on the price. Take advice before you make an offer.
The area suits buyers who want a West End location with more flexible, open floors than the townhouses of Mayfair usually provide.
Why Use a Commercial Property Agency in Fitzrovia and Noho That Acts Only for Buyers
A buyer-side agent gives you a full view of the market and advice that is not tied to any one building.
- Whole-market search. We review every commercial building for sale in Fitzrovia and Noho and approach owners of suitable buildings that are not being marketed.
- RICS-qualified advice. Our surveyors assess value against recent sales and report on tenure, condition and costs.
- Local knowledge. We know how values change from street to street and between the Westminster and Camden sides.
- Negotiation and completion. We agree terms for you and manage the process with your professional team.
Read more on our commercial property purchase and advisory services page.
Looking for a Commercial Building for Sale in Fitzrovia and Noho?
Tell us what you need and we will report on what is available, including buildings that have not been advertised.
Call Morgan Pryce on 020 3987 6200 or book a free consultation. For the wider market, visit our London commercial property page.
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FAQ
Fitzrovia is the area north of Oxford Street between Tottenham Court Road and Great Portland Street, extending to Euston Road. Noho, meaning North of Soho, is a name commonly used for the southern part of Fitzrovia. The district is split between the City of Westminster and the London Borough of Camden.
Buyers typically find converted showroom and warehouse buildings, Georgian townhouses around Fitzroy Square and Charlotte Street, office floors sold on long leases, and mixed-use buildings with shops or restaurants at street level.
Yes. Freehold buildings are sold in Fitzrovia more often than in estate-dominated areas such as Mayfair, although supply is still limited. Long leasehold interests are also common, so check the tenure of each building carefully.
It depends on the street. The western part of Fitzrovia falls within the City of Westminster and the eastern part within the London Borough of Camden. Planning policy and business rates differ between them, so confirm the borough before you buy.
Morgan Pryce acts only for buyers. We search marketed and off-market opportunities, provide RICS-qualified advice on value and condition, negotiate the price and terms, and support you through to completion.
Testimonials
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Based on 15 reviews
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John RamsdaleTrustindex verifies that the original source of the review is Google.
Fantastic all round service from MorganPryce. Fraser really does go above and beyond. He found us an amazing site for our new studio and saved us a lot of money negotiating the lease as well. Now he has assisted with other parts of the business to push forward and develop us further. I am delighted with Frasers work and would highly recommend his services.Posted on Google![]()
David Jeansoule RuizTrustindex verifies that the original source of the review is Google.
We are very grateful for Dean Johnson and Eugene O’Sullivan’s excellent support throughout the whole process. This included step-by-step guidance on exiting a lease agreement, negotiating the schedule of dilapidations, close liaison with our lawyers, choosing between a serviced or managed office, reviewing our very specific requirements – especially on image and identity, and offering regular catch-ups and several viewings. We are delighted by our new office and could not have done it without Morgan Pryce.Posted on Google![]()
Rachael RogersTrustindex verifies that the original source of the review is Google.
Dean Johnson and Eugene O'Sullivan helped me secure our office space in Mayfair. They were incredibly helpful and diligent, supporting me through the whole process. They managed all negotiations and secured a great price in a challenging situation. Should we ever move office in the future, I wouldn't hesitate to work with them again.Posted on Google![]()
Taryn KershawTrustindex verifies that the original source of the review is Google.
Excellent service received twice over 5 years. We used Morgan Pryce entering into our lease agreement in London back in 2016. Service was SUPER enough for me to make contact again for the exit in 2022. Morgan Pryce beat every quote I got - BY FAR!! and their service was excellent from the moment I spoke to Fraser, to date! Seamless, friendly and great results for our organisation! I would highly recommend this company for all your property and survey needs! Thanks Morgan Pryce for everything!Posted on Google![]()
Chris BarrettTrustindex verifies that the original source of the review is Google.
Have used the services of Morgan Pryce and worked closely with Dean Johnson to find us suitable office space in London. Brilliant level of service and extremely professional, Dean was very attentive to our needs and found us exactly what we were looking for.Posted on Google![]()
Davina KhulpateeaTrustindex verifies that the original source of the review is Google.
I started the search for a London office back in 2019 with Eugene. During this time our requirements changed quite dramatically and Eugene was able to adapt to our requirements. He understood my requirements and also gave his input which was extremely valuable as I was not based in London and Eugene was able to give advice based on his knowledge and his experience in this sector. We found a property that matched our requirements and have recently moved in. I would definitely use Eugene again as he made the process easy with his search and coordination and he was very patient and accommodating to our changing brief. Would 100% use Eugene again in any future office search.Posted on Google![]()
Mane SportTrustindex verifies that the original source of the review is Google.
A big thank you to Fraser Williams for the advice you gave us, we would not hesitate in recommending your services to any company looking for office space.Posted on Google![]()
Cameron TudorTrustindex verifies that the original source of the review is Google.
Eugene was a great help, and went a long way to ensure the deal went through smoothly. Will use again for future property searches. Highly recommend.Posted on Google![]()
Dirk VennixTrustindex verifies that the original source of the review is Google.
Thank you to Eugene O'Sullivan at Morgan Pryce for helping us navigate a way through uncharted territory in terms of reassessing tenancy options in the wake of COVID-19 impacts. His insights and advice were very helpful during challenging times. Thanks again.Posted on Google![]()
Roberta SistuTrustindex verifies that the original source of the review is Google.
I was delighted to had worked with Eugene O’Sullivance the MDirector for Morgan Pryce who was extremely professional, knowledgeable and supportive, assisting me all the way troughs for the acquisition of the new office space for my company. A truly and rare exceptional service. Thank you to make the impossible happened in the just few months!Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
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